How did you use new media technologies in the construction and research, planning and evaluation stages?
Document/video/mp3 hosting/ upload sites such as youtube, idrive.com and archive.org
We could not have been so efficient in the production process without the internet. As me and my partner live a distance from each other, we sometimes had to work from two different locations and send accross work we did individually and criticise each others work and put new ideas towards them, which at the end of the day actually made our coursework excellent quality and hopefully a good grade.
Blogger itself
This enables us to share both the print products and the written work so we both work together. Bloggers comment application also provides an excellent service to get audience feedback from anyone accross the globe.
Search engines and probably specific sites such as Wikipedia, imdb, guardian, BBC, amazon.co.uk, play.com
Search engines provide us both with a powerful tool to find new material and useful sources we can use to help us develop new ideas etc. Wikipedia provided us with useful material into the history of horror films and also with facts and figures of how much films such as Friday the 13th made at the box office as did imdb.com.
Photoshop
This was the software I used to develop my ancillary tasks. To begin with my knowledge of this software was not familiar. But as I gave it a head on approach, my skills began to develop with my work.
imovie 06, final cut express 4, Sony Vegas
We used a number of video editing software, as you can see we used Imovie 6, we only used final cut express 4 for a little bit and then also Sony Vegas.
Here is an example of what Sony Vegas looks like...
Sony Vegas provided us with better technology to give the production a less 'amateur' feel. For example more flexibility with the fade in and fade out transitions. We could put more impressive editing into the project as me and my partner are much more experienced with Sony Vegas, for example, in our product we,ve got the Freeze frame at the beginning, allowing us to stop part of the film in order to focus on a creepy face using a close up shot.
We ve mainly stuck to a linear narrative combined with parallel editing to create a powerful order of events with some suprise quick shots completely out of the blue to surprise the audience and get them excited.
iDVD 06
audio software - Video Copilot
The audio software we used for the project was 'Pro scores', this was alot of audio clips royalty and copyright free which then we put into the product and edited to make them unique and more effective on the clips.
portable digital audio recorder
We kept a few podcasts to let people know how we were getting on with production using a recording device installed in my partners mobile phone, we then sent this to the mac computers using Bluetooth connectivity.
DV camcorders
Obviously we couldnt have done the project without the sony camcorders provided. Im familiar with these camcorders as with other technologies I have used for this project because I used them for my AS production. The SONY DV camera we used, isn't a professional piece of equipment, but as we are amateurs it was suitable and straight forward to use.
Scanner
The scanner came in use for getting written work up on my blog.
Macs
The Mac computers we used suited the type of production very well, as they are more high tech and have more upto date technologies such as bluetooth, as compared to other computers around the school.
Social networking sites for getting audience feedback.
I placed the final cut on my facebook profile, making it visible to 324 people and we got some good feedback...
George Needham - 'Looks pretty god damn sweet Toby'.
Aswell as 3 likes.
And several other comments.
If my production was to be a real life product, it wouldn't be a low budgeted and heavily marketed film. We would be more likely to work with small 'indie' company's such as WarpX. The marketing strategies we would use would be below the line marketing, low cost marketing, such as newspaper ads and online campaigns such as mass emailing and cheap ads on sites such as Facebook, where you can specifically target your audience straight to them. We would apply for money to invest in the film, to cover production costs from The British Film Council or Channel 4 film who sometimes also fund low budgeted British films.
The ad campaign, for example, on Facebook, are very useful at targeting your specific audience, as they have a system to achieve this. The site is also used by the youth, so it would be a very good place to attract our young target audience.
Obviously, are marketing couldn't compete with the likes of conglomerates such as NewsCorp, as they even own Myspace.com which they use constantly to market their new film releases.
British Cinema has always had huge competition from Hollywood, especially as Hollywood has a much larger home audience.
Many British films influenced by political history, such as the 1980's, Shaun Meadows ' This Is England' was set in the times of when Margaret Thatcher was Prime Minister and it was the Falklands war.
Useful link on British Cinema History :
New technologies such as digital technologies have allowed small British film production companies to create quite a name for themselves. It has also allowed us to gather much feedback from various age groups, especially by embedding our trailer on facebook. New technologies especially the internet has allowed us to market our film for free. Obviously we could not afford to pay for advertising and like companies in the real industry that only have small budgets, the internet has opened up many more advantages for them to make successes out of their productions without spending big budgets. Big blockbusters have the funds to use media campaigns such as magazine covers and tvs ads (above the line marketing) however small companies such as WarpX can compete with this using websites and they may not be able to afford magazines campaigns but they can re-create their own budgeted version using e-newsletters and message campaigns.
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